A merchandising strategy in which a retailer displays the product line of a single manufacturer. An exclusive assortment may be part of an exclusive arrangement between a manufacturer and a retailer, or because the retailer seeks to brand itself as the best location for a particular manufacturer's products. It is less likely because the manufacturer does not allow the sale of its competitors' products by a retailer, as this is often deemed illegal as it is an anti-competitive tactic.
An exclusive assortment strategy can result in a retailer having both a narrow variety and shallow assortment of products. The depth of assortment is limited because only one manufacturer's products for a particular line are carried, and the variety is potentially narrowed if the manufacturer does not make many different products.
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торг. эксклюзивный [замкнутый\] ассортимент (включает товары только одного производителя, напр., ассортимент магазина фотоаппаратов, состоящий только ... смотреть
торг. замкнутый ассортимент (включает товары только одного производителя (напр., ассортимент магазина фотоаппаратов, состоящий только из различных моделей фотоаппаратов "Кодак")) See: scrambled assortment broad assortment deep assortment assortment strategy... смотреть